BB Does it again, shooting themselves in the foot

[p_a_lazar]

BREAKING NEWS
Blue Bird Offers Factory-Direct Sales
RV Business
Friday, May 5, 2006

Blue Bird Coachworks, a division of Blue Bird Corp., recently
announced that it is offering limited factory-direct distribution for
its 450 LXi motorcoach, beginning this month.

According to a press release, the decision to add a factory-direct
distribution channel is part of the Fort Valley, Ga., company's
broader efforts to offer its high-end Class A coach at the most
competitive price.

"The efficiency of factory-direct sales will allow Blue Bird to offer
our customers the finest motorcoach with the best service at the most
attractive price," said Fred VanDenBerg, Blue Bird Coachworks'
director of motorcoach sales and marketing.

The factory-direct distribution program supplements existing LXi coach
sales and service currently provided by Blue Bird's dealer network,
which includes: Holland Motor Homes in Holland, Mich., and San Diego,
Calif.; Motor Home Specialists of Alvarado, Texas; and Parliament
Coach Corp. of Clearwater, Fla.

Bluebird said the 450 LXi coach will maintain a competitive price
structure with the company's distributors and the factory-direct sales
program.