BB Does it again, shooting themselves in the foot

[Ernest Ekberg]

-Paul, can you direct us to the website that has this news release? I
went to Blubird's website and saw nothing updated since April.
Thanks, Ernie-83pt40 in Texas
>
> BREAKING NEWS
> Blue Bird Offers Factory-Direct Sales
> RV Business
> Friday, May 5, 2006
>
> Blue Bird Coachworks, a division of Blue Bird Corp., recently
> announced that it is offering limited factory-direct distribution
for
> its 450 LXi motorcoach, beginning this month.
>
> According to a press release, the decision to add a factory-direct
> distribution channel is part of the Fort Valley, Ga., company's
> broader efforts to offer its high-end Class A coach at the most
> competitive price.
>
> "The efficiency of factory-direct sales will allow Blue Bird to
offer
> our customers the finest motorcoach with the best service at the
most
> attractive price," said Fred VanDenBerg, Blue Bird Coachworks'
> director of motorcoach sales and marketing.
>
> The factory-direct distribution program supplements existing LXi
coach
> sales and service currently provided by Blue Bird's dealer network,
> which includes: Holland Motor Homes in Holland, Mich., and San
Diego,
> Calif.; Motor Home Specialists of Alvarado, Texas; and Parliament
> Coach Corp. of Clearwater, Fla.
>
> Bluebird said the 450 LXi coach will maintain a competitive price
> structure with the company's distributors and the factory-direct
sales
> program.
>