BB Sales and TRYING TO BE POSITIVE
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05-10-2006, 01:29
Post: #1
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BB Sales and TRYING TO BE POSITIVE
Ok guys, I have ranted enough about the fatal mistake BB is embarking
on. UH did I hear trade ins?? Where will that capital come from? OOOOPPPSS.. The following concept is what I believe to be valid and worth more exploration. BUT when approaching JEFFREY, as I did, I was scoffed at. Given todays market, some parameters: I believe that the boomers are the target to approach and aim at, at least they should be on the radar screen. The boomers will be buying a couple of coaches, not their LAST ONE. Boomers like the RETRO look. Can afford a 500K coach. Probably won't full time, but use it frequently for disney world, the beach etc. PROBABLY WILL FULL TIME LATER IN LIFE (BINGO REPEAT SALES) Now..Take a shell coach that is already being made on the schoolie side, go back to add the retro look. Make the thing 30-35ft long. Maybe two sizes. Put a base price on it 150-225k maybe, what ever it may be. Make sure all of the wiring harnesses are in place for DEALER ADDED OPTIONS!! NOW all of the options...If you want an ice machine, no problem, instant hot..sure. Satelite dishes..sure, front couches, accent lighting no problem..ALL TO BE INSTALLED AT THE DEALER LEVEL!! Giving the dealer the opportunity to upsell and make additional money..aka profit. The Mfg keeps their cost down, no major retooling, shell is already being made on the schoolie side, the service network is already in place as others have stated...and the dealers can offer all the goodies folks want and make more money! Give the market the retro look with todays technology and BINGO (can one say Chris Craft boats??).. NOW the MFG LEADS THE MARKET, dealers are happy because they have a totally new concept to sell.. the rest of the MFG's are chasing you...Give me a "baby bird" option and we will purchase it this week! The definition of insanity is doing the same thing over and over expecting a different result. Wake up Management your strategies aren't working!! For those at the MFG that are WATCHING I know you are..my email is cme4boatataoldotcom would be glad to debat the above..Now lets see.. ScottB 86FC35 SC (remember you heard it from the internet crowd..HAH) |
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Messages In This Thread |
BB Sales and TRYING TO BE POSITIVE - Scott - 05-10-2006 01:29
BB Sales and TRYING TO BE POSITIVE - David Brady - 05-10-2006, 04:10
BB Sales and TRYING TO BE POSITIVE - ronmarabito2002 - 05-10-2006, 10:54
BB Sales and TRYING TO BE POSITIVE - Scott - 05-10-2006, 13:49
BB Sales and TRYING TO BE POSITIVE - Bob & Carol Howald` - 05-10-2006, 14:23
BB Sales and TRYING TO BE POSITIVE - Scott - 05-10-2006, 15:35
BB Sales and TRYING TO BE POSITIVE - Jerry - 05-10-2006, 15:49
BB Sales and TRYING TO BE POSITIVE - John Suter - 05-10-2006, 23:51
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