450 LXi and A Little History
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05-10-2005, 00:15
Post: #1
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450 LXi and A Little History
I note the conversations about the Drainmaster vs. Dupree valves, and the
"cheapening" of the 450 LXi, with some interest. Frankly, I was shocked when Blue Bird took the M380 and then the new LXi "down market," abandoning not only their traditional price point, relative to the bus conversions and Newell, but also the price point well established with their customer base. I thought it was a big mistake when I first saw the M380, and have only grown more sure that BB has walked away from their heritage and their best opportunity. My first of many Wanderlodges was a new 1977 FC 31' gas. (I now have a SOB--Some Other Brand). As many old timers still remember, these Wanderlodges were the Rolls- Royces of the marketplace, and built like bank vaults. John Harris and Dick Seybolt headed up a savy team that aggressively marketed these coaches into what was then the very top of the motorhome market. In fact, John and Dick virtually created the top end of the motorhome market during this period. At one point in the late 70s and early 80s, Blue Bird was building about 300 Wanderlodges a year. I hear that the goal this year is about 30 units. The short story is that Blue Bird simply lost their way. The first big mistake, in my opinion, occurred a long time ago in thinking that their success was based on building the Wanderlodge on their All American school bus chassis/body rather than the real reason, offering a product aimed squarely and successfully at the top of the market. But the top of the market is a moving target. BB was late in going to the rear engine, stayed too close to the All American while they transistioned to rear engine, and did not engineer enough weight out of the unit. The interiors became dated, and their products had difficulty competing with the rapidly expanding bus conversion products and Newell's consistently progressive offerings. Since then, well, we have seen a succession in ownership and management groups, none of which seems to have had a clear vision of what a top-of-the-market motorhome should be. Ultimately, we get the M380 and M450, decidedly not designed to compete in the same field as the Wanderlodges of the past. My sense is that the irony of this is that the motorhome market in the price range of $800,000 to perhaps $1,200,000 is wide open for a strong product. Newell is the only player (other than some of the cheaper, weaker conversion brands) and they appear to be prospering. The word on the street is that Newell's production is sold out for over a year. Where is Blue Bird? One can argue the merits of Dupree vs. Drainmaster, and for one, I much prefer the products and especially the service offered by Girard rather than Zip Dee. But for the life of me, I cannnot figure out why Blue Bird is not aiming their new products at the lucrative top of the motorhome market, with coaches that are innovative and uncompromised. |
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Messages In This Thread |
450 LXi and A Little History - beancounterman - 05-10-2005 00:15
450 LXi and A Little History - randydupree - 05-10-2005, 00:48
450 LXi and A Little History - Blair - 05-10-2005, 00:55
450 LXi and A Little History - Tom Warner - 05-10-2005, 01:51
450 LXi and A Little History - Blair - 05-10-2005, 01:58
450 LXi and A Little History - bobloomas - 05-10-2005, 09:33
450 LXi and A Little History - randydupree - 05-10-2005, 10:44
450 LXi and A Little History - Blair - 05-10-2005, 12:03
450 LXi and A Little History - randydupree - 05-10-2005, 12:59
450 LXi and A Little History - Blair - 05-10-2005, 13:13
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