What To Do: To Sell Me Your Bird.

[Pete Masterson]

Sellers really need to understand how prospective buyers look at ads. Every ad is considered until a reason to reject it is found. So, if I'm looking for (say) a late 80's PT, I'll read the ad until I find some reason to move on. Perhaps I won't like the color, or the unit is priced above what I am willing to pay. Obviously, if it's an FC or a something other than one in the year and price range I have in mind, I'll move on.

It's truly best for advertisers to make it easy for potential buyers to quickly be able to either reject the ad or choose to consider it further. It's a waste of both the buyer's and seller's time to force a potential buyer to call to find out critical elements (year, model, condition, color, price) that they might otherwise have used to reject the listing. Indeed, if these critical factors are not clearly stated in an ad listing, then a large portion of potential buyers will pass over it anyway. Net result is that a seller simply reduces their chance to "well expose" the vehicle they have for sale and are then likely to either not sell it, or they will end up taking a deal at a lower price than might have been the case if they've more properly exposed it to the market.

Pete Masterson

'95 Blue Bird Wanderlodge WBDA 42

El Sobrante CA

"aeonix1@mac.com"

On May 8, 2008, at 10:01 AM, Ryan Wright wrote:

J R,

I couldn't agree more with your comments. I bought my coach last year

and many of the ads were frustrating. As a buyer, I want to see three

things in your ad:

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